ICP & Account Playbook
Documented ideal customer profile definition and account prioritization.
From zero to a functioning Account-Based system in 6-8 weeks. One-time project investment. Sustainable capability.
Before: Ad-hoc outreach, no playbook, sales and marketing talking past each other. After: Documented system, measurable pipeline build in 90 days.
You have budget and a team — but no system. FOUNDATION builds it.
Foundation Audit: Where do you stand? ICP clarity, buying committee mapping, existing processes.
System design: Playbook structure, channel strategy, sales-marketing alignment.
Hands-on setup: LinkedIn architecture, CRM configuration, content frameworks.
Knowledge transfer: Your team can independently use and evolve the system.
Documented ideal customer profile definition and account prioritization.
Systematic mapping of all relevant stakeholders per target account.
Profiles, content strategy, outreach sequences – as a team system, not lone warriors.
Clear handoff processes, shared KPIs, no more silo wars.
In 30 minutes we clarify if FOUNDATION is the right starting point. You decide after.
Request FOUNDATION projectConnect directly: connect@digitaladvisory.at